Peel Design
James Peel
Lead Product Designer
with experience
working for:

Hi, I'm James

I’m a multi-disciplined product design leader with a proven track record of delivering impactful solutions for leading organisations like IBM, Amazon, and Cognizant.

My experience spans diverse industries such as sports and entertainment, fashion, healthcare, e-commerce, government, and global transportation and logistics, where I’ve successfully transformed complex challenges into innovative, user-centered designs.

This website serves as a brief overview of some of my projects. For a comprehensive CV and portfolio, please reach out to me directly.

Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Human centred designer
I  put the specific human user at the heart of all design decisions in order to create perfect tailored solutions.
Agile way of working
I help clients build agile capabilities and integrate agile concepts so they can improve productivity and develop new products faster.
Design system management
I have had experience creating and maintaining the single source of design truth to help designers and developers alleviate insecurity, inconsistency and inefficiency from their workflow.
UX Research and testing
I have had experience establishing user groups and validating assumptions through the use of focus groups and insight sessions. I am also experienced in creating low and high fidelity prototypes for testing..
Design tooling skill
I am experienced with many tools used for both design and delivery, in particular Figma. I prioritise seamless developer handover, ensuring that designs are documented, pixel-perfect, and align with technical requirements for implementation.
T Shaped consultant
I am a T shaped designer. Acting as a consultant has highlighted the importance of soft skills and the breadth of required technical capabilities and knowledge, ranging from agile delivery methods to complex application architecture.
Projects  
Projects  
Projects  
Projects  
Projects  
Projects  
Projects  
Projects
Projects
Projects
Projects
Projects
Projects
UI Design @ IBM
The Official Liverpool App
UX Design @ IBM
NHS Digital - BI&R Webapp
UX/UI Design @ IBM
Graduate Showcase 2020
UX/UI Design @ Amazon
Amazon - Umbrella
UX/UI Design @ Cognizant
Greene King Bookings
UX Design @ Cognizant
DEFRA Natural Capital
Industrial design
Product Design BSc: nudgü
Side Projects
Airbnb & Adobe Creative Jam